Sony Digital Signage Current

FW-50BZ35P

Sony FW-50BZ35P 50-inch 4K HDR Pro BRAVIA Professional Display

Screen size: 50"
Resolution: 3840 x 2160
Brightness: 500 nit
Operation: 24/7

Priceon request

QuotationWithin 1 working day

DeliveryConfirmed with your quote, based on stock

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Overview

The Sony FW-50BZ35P is a 50-inch 4K HDR professional display from the Pro BRAVIA BZ35P series, rated for 24/7 operation. It delivers 500 nit brightness and a Deep Black Non-Glare treatment that keeps reflections down in bright lobbies and showrooms. Its IP5X dust-resistant chassis, built-in Android platform and 32GB storage suit retail stores, corporate reception areas and schools across Qatar. Request a quote for supply and installation.

What the Sony FW-50BZ35P is

The Sony FW-50BZ35P is a 50-inch professional display from the Pro BRAVIA BZ35P series. It uses a VA panel with a 3840 x 2160 resolution, HDR10 and HLG support, and a brightness rating of 500 nit. The listed contrast ratio is 5,000:1, and the display is rated for 24/7 operation, which makes it a fit for screens that run through opening hours rather than occasional meetings.

Picture quality and what it means on the wall

An XR Processor handles picture processing, including upscaling lower-resolution content to near-4K quality so older clips look sharper. Colour coverage is listed at 92% of DCI-P3. The Deep Black Non-Glare Standard coating carries a 25% haze rating, which cuts reflections from ceiling lights and daylight. With a 178-degree viewing angle both horizontally and vertically, people standing to the side of a lobby still see the same picture.

Connectivity and signage playback

The side panel has four HDMI inputs, two USB ports and one Ethernet port, and HDMI 1 to 4 support HDCP2.3. The display runs an Android-based platform with 32GB of on-board storage, so content can play without an external set-top box. A Real-Time Clock keeps content management schedules intact when the display is switched off. Integrated wireless LAN and Apple AirPlay support wireless mirroring, and RS-232C, IP control and HDMI-CEC are listed for control.

Where it fits in Qatar

Retail: a store in The Pearl running promotional loops that switch between Signage Dynamic and Signage Standard presets, with buttons locked to keep settings in place.
Corporate reception: an office in West Bay showing visitor information, where the screen stays readable despite bright ambient light.
Meeting room: a boardroom in Lusail where connecting a laptop powers the display and selects the input automatically, so the meeting starts without remote-control fiddling.

Planning the installation

The display weighs approximately 11.5 kg without its stand and measures 112.6 x 64.7 x 4.7 cm, so a wall bracket rated for this load is needed. The VESA pattern is 200 x 200 mm, centred for horizontal or vertical mounting, and portrait and tilt compatibility are listed. Rated power consumption is 97 W, with 0.5 W in standby. The manufacturer data does not list an operating temperature range, so confirm the installation environment with the SmartRooms Qatar team before placing the display in a hot, dusty or outdoor location. Book a free site survey to check wall structure, sightlines and cable routes before installation.

To request a quote, send your site list, the number of units and whether you need a purchase order. SmartRooms Qatar delivers to all eight municipalities, offers professional installation and usually issues quotations within one working day. Request a quote for the FW-50BZ35P today.

Highlights

50-inch 4K UHD panel at 3840 x 2160 resolution
500 nit brightness with Deep Black Non-Glare Standard coating
Rated for 24/7 operation in signage and information use
IP5X dust-resistant chassis
Built-in Android platform with 32GB storage, no set-top box needed
VESA 200 x 200 mm mount, portrait and tilt supported

Estimated timeline

Quotation within 1 working day · delivery timing depends on stock availability, and we confirm it with your quotation.

Specifications

58 specifications · Source: manufacturer · checked Oct 2026

General Features8

Screen Size: 50"
Brightness (cd/m²): 500
Contrast Ratio: 5,000:1
Dynamic Contrast Ratio: 400,000:1
Response Time (Gray to gray, Typical, ms): 6
Display Resolution (H x V, pixels): 3840 x 2160
HDR (High Dynamic Range) Compatibility: Yes (HDR10,HLG)
Portrait/Tilt Compatibility: Yes

Display Features10

Dimming Type: Frame Dimming
Panel Type: VA
Backlight Type: Edge LED
Colour Gamut (DCI-P3): 92%
Picture Processor: XR Processor
Operation Time: 24/7
Deep Black Non-Glare: Standard
Haze (%): 25%
Viewing Angle (Right/Left): 178 (89 / 89) degree (CR >10)
Viewing Angle (Up/Down): 178 (89 / 89) degree (CR >10)

Video Specification1

HDMI Signal: 4096x2160p(24, 50, 60Hz), 3840x2160p(24, 25, 30, 50, 60Hz), 1080p(24, 30, 50, 60Hz), 1080i(50, 60Hz), 720p(24, 30, 50, 60Hz), 576p 480p

Audio Specification1

Audio Power Output: 20W

Professional Features8

IP Rating (Dust resistant): IP5X
Real-Time Clock: Yes
Pro Mode: Yes
HDMI Auto Wake-Up: Yes
HTML5 Platform: Yes
Multicast/IPTV: TBD
Operating System: Android
On-board Storage (GB): 32GB

Network Specification1

Wireless LAN: Integrated

Convenience Features5

USB Playback Codecs: MPEG1:MPEG1 / MPEG2PS:MPEG2 / MPEG2TS(HDV,AVCHD):MPEG2,AVC / MP4(XAVCS):AVC,MPEG4,HEVC / AVI,MotionJpeg / MOV:AVC,MPEG4,MotionJpeg / MKV,AVC,MPEG4,VP8.HEVC / WEBM:VP8 / 3GPP:MPEG4,AVC / MP3 / ASF(WMA) / LPCM / WAV / MP4AAC / FLAC / JPEG
On Screen Clock: Yes
Sleep Timer: Yes
On/Off Timer: Yes
Apple AirPlay: Yes

Control Specifications3

IP Control: Yes
RS-232C Control: Yes
HDMI-CEC: Yes

Inputs and Outputs4

HDCP: HDCP2.3 (for HDMI1/2/3/4)
HDMI Inputs Total: 4 (Side)
USB Ports: 2 (Side)
Ethernet Inputs: 1 (Side)

Design Features1

VESA® Hole Pitch (W x H): 200 x 200 mm / 7 7/8 x 7 7/8 inch

Environment Specifications10

On-Mode Power Consumption (EPREL): 54 kWh/1000h
Power Consumption (in Standby): 0.5 W
Dynamic Backlight Control: Yes
Power Saving Mode: Yes
Rated Power Consumption: 97 W
Power Consumption (Networked Standby) (for Saudi Arabia only): 2.00 W (Wi-Fi) / 2.00 W (Ethernet) / 2.00 W (HDMI)
Power Consumption (Off Mode) (for Saudi Arabia only): Not applicable
Standby Mode Activated (Default) (for Saudi Arabia only): Within 4 hours
Power Consumption (in standby with all network ports connected) (for Saudi Arabia only): Less than 5.00 W
Wireless Network(s) On / Off Switch (Energy) (for Saudi Arabia only): To turn on / off Wi-Fi, press HOME / MENU button on the remote control, then select [Settings] - [Network and Internet] - [Wi-Fi].

Certificates2

EPEAT: TBD
EMC: TBD

Measurements2

Dimension of TV without Stand (W x H x D): Approx. 112.6 x 64.7 x 4.7 cm
Dimension of Package Carton (W x H x D): Approx. 122.8 x 77.4 x 13.3 cm

Weight2

Weight of TV without Stand: Approx. 11.5 kg
Weight of Package Carton (Gross): Approx. 16 kg

Downloads

25 files from the manufacturer

Questions about FW-50BZ35P

Who is the Sony FW-50BZ35P designed for?

The FW-50BZ35P suits organisations that need a single 50-inch screen running content for long hours, such as retail stores, corporate reception areas and classrooms in Qatar. Its 4K resolution, 500 nit brightness and 24/7 operation rating make it a practical choice for digital signage and information displays. For a large lecture hall or boardroom, a bigger screen size would usually be the better fit.

Will the screen stay readable in a bright lobby in Doha?

Yes. The 500 nit brightness, Deep Black Non-Glare Standard coating and 25% haze rating reduce reflections from ceiling lights and daylight. The 178-degree viewing angle, both horizontal and vertical, lets visitors approaching from different sides read the content. Check the mounting position so the screen does not face direct sunlight coming through a glazed entrance.

Do I need a separate media player for digital signage?

No. The FW-50BZ35P runs a built-in platform based on Android with 32GB of on-board storage, so signage can play without an external set-top box. A Real-Time Clock keeps content management schedules running when the display is switched off. This removes a box, extra cabling and a possible point of failure from reception areas and shop floors.

Which inputs and ports does it have?

The side panel offers four HDMI inputs, two USB ports and one Ethernet port. HDCP2.3 is supported on HDMI 1 to 4. RS-232C and IP control are listed for integration with building or control systems, and HDMI-CEC lets connected devices work with the display. Confirm your source devices and cable runs before you place an order.

Can it be mounted in portrait orientation?

Yes. The product data lists portrait and tilt compatibility, and the VESA pattern is 200 x 200 mm, centred for horizontal or vertical mounting. This suits menu boards, wayfinding screens and narrow corridors. Make sure your wall bracket is rated for the approximately 11.5 kg weight without stand, and ask for a free site survey before drilling.

Is it suitable for a dusty site or outdoor area in Qatar?

The chassis is rated IP5X for dust resistance, which helps in dust-prone spaces such as industrial offices and loading areas. However, the manufacturer data does not list an operating temperature range, and outdoor use is not covered. Confirm the environment with the SmartRooms Qatar team before installing the display in hot, dusty or outdoor locations.

How much power does it use?

Rated power consumption is 97 W, standby consumption is 0.5 W, and the on-mode energy figure listed for EPREL is 54 kWh per 1,000 hours. Power saving mode and dynamic backlight control can reduce consumption further. These figures help facilities teams estimate running costs for a screen that is switched on daily before they approve a purchase order.

How do we stop visitors or staff from changing settings in a store?

Pro Mode lets you restrict physical buttons, the remote control, inputs and selected functions, which discourages tampering in stores and public spaces. One-step settings apply Signage Dynamic, Signage Standard or Meeting Room configurations instantly. A retail team in The Pearl could lock the display after setup so that only the content schedule needs updating.

Can a school or company manage several screens remotely?

The display supports remote management applications from Sony and other developers, and zero touch provisioning reduces setup time across large multi-screen deployments. Tilt angle and temperature sensors can feed third-party remote management systems through an API. Application support varies by sales region, so confirm the platform with the SmartRooms Qatar team before buying several units for a school campus.

Will it switch to a laptop automatically in a meeting room?

Yes. When a laptop or HDMI device is connected, the display powers on and selects the correct input automatically, which saves time before a meeting in a Lusail or West Bay boardroom. Wireless mirroring from Apple devices is also supported through AirPlay. Confirm the cable routing and the list of meeting devices before finalising the order.

How do narrow bezels help if I plan a small video wall?

The slim chassis has narrow, evenly sized bezels on all sides, which keeps the joins between panels less noticeable when units sit side by side. The product data does not give a bezel width in millimetres, so confirm the bezel detail with the SmartRooms Qatar team before planning a multi-screen layout, and book a site survey to check the wall.

How do I buy the FW-50BZ35P and get it delivered?

SmartRooms Qatar supplies the FW-50BZ35P with delivery to all eight municipalities of Qatar and professional installation. Quotations are usually issued within one working day. We accept purchase orders (LPOs), government tenders including Monaqasat, and payment by bank transfer, cheque or purchase order. Products are covered by the manufacturer's warranty.