Sony Digital Signage Current

FW-55BZ35L

Sony FW-55BZ35L 55-inch 4K HDR Professional Display

Screen size: 55"
Resolution: 3840 x 2160
Brightness: 550 nit
Operation: 24/7

Priceon request

QuotationWithin 1 working day

DeliveryConfirmed with your quote, based on stock

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Overview

The Sony FW-55BZ35L is a 55-inch 4K HDR display from the Pro BRAVIA BZ35L series, built for round-the-clock use in retail, corporate and education settings. It offers 550 nit brightness, a 1,200:1 contrast ratio and 32GB of internal storage. Pro Mode lets administrators disable remote control and schedule on and off times. Suited to Doha retailers, offices and schools needing dependable signage or meeting displays.

What the Sony FW-55BZ35L is built for

The Sony FW-55BZ35L is a 55-inch professional display from the Pro BRAVIA BZ35L series, designed for continuous operation in retail, corporate and education environments. It combines a 3840 x 2160 IPS panel with direct LED backlighting and frame dimming, and it is rated for 24/7 operation. For organisations that need a screen to run all day without a PC attached, this model fits that job.

Picture quality and colour

The panel reaches 550 cd/m² peak brightness, with a 1,200:1 contrast ratio and a dynamic contrast ratio of 400,000:1. Colour coverage is rated at 92% of DCI-P3 under TRILUMINOS PRO, and the 4K HDR Processor X1 handles HDR10, HLG and Dolby Vision content. The 8 ms grey-to-grey response time and Motionflow XR 200/240Hz (native 50/60Hz) keep moving content clear. Viewing angles of 178 degrees both horizontally and vertically help people standing at the side of a corridor read the same message as those in front of the screen.

Connections, control and on-board content

All the main connections sit on the side of the cabinet, which makes cable routing easier when the display is in portrait orientation. The unit provides four HDMI inputs, two USB ports, one Ethernet port, a digital audio output and an analogue audio input, with IP control, RS-232C and HDMI-CEC for integration into room or building control systems. Its 32GB of internal storage holds apps, images, video and signage files. With the HTML5 platform and BRAVIA Signage Free software, HTML content, video and photos placed on a USB stick can play without a separate media player.

Where it fits in Qatar

Retail in The Pearl or Msheireb: a shopfront or in-store screen showing promotions in Arabic and English, with wide viewing angles for shoppers passing from the side.
Corporate reception in West Bay: wayfinding and staff announcements on a screen that stays on through the working week, while visitors share content over Wi-Fi or AirPlay.
Training room in Education City or Al Sadd: a 55-inch screen for small group sessions, with Google Meet installed from Google Play Store and paired with a compatible webcam for remote participants.

Planning the installation

The Wall-Mount Adjuster is bundled depending on region and allows central mounting in portrait or landscape. The panel measures 1243 x 721 x 71 mm without its stand and weighs 15.7 kg. With the optional table-top stand it measures 1243 x 787 x 338 mm and weighs 16.6 kg. The VESA hole pattern is 300 x 300 mm. Rated power consumption is 169 W, and standby draw is 0.5 W.

Before wall mounting, SmartRooms Qatar offers a free site survey to check wall construction, viewing height and cable routes. Summer temperatures in Qatar regularly exceed 45°C, and the manufacturer data does not list an operating temperature range, so confirm the intended environment, including any window-facing location, with our team before ordering. Schools and offices buying several units can send a purchase order (LPO).

Tell us the number of units, the mounting locations and the content you plan to run, then request a quote. Quotations are usually returned within one working day.

Highlights

55-inch 3840 x 2160 IPS panel with HDR10, HLG and Dolby Vision
550 cd/m² peak brightness and 1,200:1 contrast ratio
32GB on-board storage with HTML5 and BRAVIA Signage Free software
Pro Mode locks inputs, remote control and on/off schedules
Four HDMI inputs, two USB, Ethernet, IP and RS-232C control

Estimated timeline

Quotation within 1 working day · delivery timing depends on stock availability, and we confirm it with your quotation.

Specifications

74 specifications · Source: manufacturer · checked Oct 2026

General Features9

Screen Size: 55"
Brightness (cd/m²): 550
Contrast Ratio: 1200:1
Dynamic Contrast Ratio: 400,000:1
Response Time (Gray to gray, Typical, ms): 8
Display Resolution (H x V, pixels): 3840 x 2160
HDR (High Dynamic Range) Compatibility: Yes (HDR10,HLG,Dolby Vision)
Aspect Ratio: 16:9
Portrait/Tilt Compatibility: Yes

Display Features12

Dimming Type: Frame Dimming
Display Device: LCD
Panel Type: IPS
Backlight Type: Direct LED
TRILUMINOS Display: TRILUMINOS PRO
Colour Gamut (DCI-P3): 92%
Picture Processor: 4K HDR Processor X1
Operation Time: 24/7
Deep Black Non-Glare: No
Haze (%): 1%
Viewing Angle (Right/Left): 178 (89 / 89) degree (CR >10)
Viewing Angle (Up/Down): 178 (89 / 89) degree (CR >10)

Video Specification3

Video Processing: 4K X-Reality PRO
Motion Enhancer: Motionflow XR 200/240Hz (Native 50/60Hz)
HDMI Signal: 4096x2160p(24, 50, 60Hz), 3840x2160p(24, 25, 30, 50, 60Hz), 1080p(24, 30, 50, 60Hz), 1080i(50, 60Hz), 720p(24, 30, 50, 60Hz), 576p 480p

Audio Specification2

Speaker Position: Down Firing
Audio Power Output: 10W + 10W

Professional Features6

Pro Mode: Yes
HDMI Auto Wake-Up: Yes
HTML5 Platform: Yes
Multicast/IPTV: Yes
Operating System: Android TV
On-board Storage (GB): 32GB

Network Specification3

Wi-Fi Direct: Yes
Wi-Fi Certified: Yes
Wireless LAN: Integrated

Convenience Features6

USB Playback Codecs: MPEG1:MPEG1 / MPEG2PS:MPEG2 / MPEG2TS (HDV,AVCHD):MPEG2,AVC / MP4 (XAVCS):AVC,MPEG4,HEVC / AVI:Xvid,MotionJpeg / ASF (WMV):VC1 / MOV:AVC,MPEG4,MotionJpeg / MKV:Xvid,AVC,MPEG4,VP8.HEVC / WEBM:VP8 / 3GPP:MPEG4,AVC / MP3 / ASF (WMA) / LPCM / WAV / MP4AAC / FLAC / JPEG
On Screen Clock: Yes
Sleep Timer: Yes
On/Off Timer: Yes
Chromecast Built-In: Yes
Apple AirPlay: Yes

Control Specifications3

IP Control: Yes
RS-232C Control: Yes
HDMI-CEC: Yes

Inputs and Outputs7

HDCP: HDCP2.3 (for HDMI1/2/3/4)
Composite Video Input (s): 1 (Side, Mini jack)
HDMI Inputs Total: 4 (4Side)
Analog Audio Input (s) (Total): 1 (Side Analog Conversion)
Digital Audio Output (s): 1 (Side)
USB Ports: 2 (Side)
Ethernet Inputs: 1 (Side)

Design Features3

Frame Colour: Black
VESA® Hole Spacing Compatible: Yes
VESA® Hole Pitch (W x H): 300 x 300 mm / 11 7/8 x 11 7/8 inch

Environment Specifications10

On-Mode Power Consumption (EPREL): 71 kWh/1000h
Power Consumption (in Standby): 0.5 W
Dynamic Backlight Control: Yes
Power Saving Mode: Yes
Rated Power Consumption: 169 W
Power Consumption (Networked Standby) (for Saudi Arabia only): 2.00 W (Wi-Fi) / 2.00 W (Ethernet) / 2.00 W (HDMI)
Power Consumption (Off Mode) (for Saudi Arabia only): Not applicable
Standby Mode Activated (Default) (for Saudi Arabia only): Within 4 hours
Power Consumption (in standby with all network ports connected) (for Saudi Arabia only): Less than 5.00 W
Wireless Network(s) On / Off Switch (Energy) (for Saudi Arabia only): To turn on / off Wi-Fi, press HOME / MENU button on the remote control, then select [Settings] - [Network and Internet] - [Wi-Fi].

Certificates1

EMC: Class-B

Measurements3

Dimension of TV without Stand (W x H x D): 1243 x 721 x 71 mm / 49 x 28 1/2 x 2 7/8 inch
Dimension of TV with Stand (W x H x D): 1243 x 787 x 338 mm / 49 x 31 x 13 3/8 inch
Dimension of Package Carton (W x H x D): 1362 x 840 x 160 mm / 53 5/8 x 33 1/8 x 6 3/8 inch

Weight3

Weight of TV without Stand: 15.7 kg / 34.6 lb
Weight of TV with Stand: 16.6 kg / 36.6 lb
Weight of Package Carton (Gross): 23 kg / 50.7lb.

Accessories2

Wall-Mount Adjuster (Bundled): Yes (Depending on Region)
Table-Top Stand (Optional): Yes (Depending on Region)

Further Information1

Product Information Sheet (Europe Only): https://eprel.ec.europa.eu/qr/1393006

Downloads

23 files from the manufacturer

Questions about FW-55BZ35L

What is the Sony FW-55BZ35L best used for?

It suits organisations that need a 55-inch screen to run all day for digital signage, reception messaging or meeting rooms. Its 24/7 operation rating, 550 cd/m² brightness and Pro Mode controls make it a fit for lobbies and retail floors where settings must stay locked. If you need a different layout for a larger hall, ask our team to compare options before you order.

Is it bright enough for a reception area with windows in Doha?

The panel is rated at 550 cd/m² peak brightness, which helps content stay readable in rooms with some daylight. Direct sun on a glass frontage can still wash out the picture, so position the display away from direct glare. A free site survey from SmartRooms Qatar can check the exact location before you place an order.

Does it support 4K HDR content?

Yes. The 3840 x 2160 IPS panel supports HDR10, HLG and Dolby Vision, with 92% DCI-P3 colour coverage under TRILUMINOS PRO. The HDMI inputs accept 3840 x 2160 at 24, 25, 30, 50 and 60Hz, so 4K sources at those rates connect directly to the display.

How many HDMI inputs and other ports does it have?

It has four HDMI inputs with HDCP 2.3 on HDMI 1 to 4, two USB ports, one Ethernet port, one digital audio output, one analogue audio input and one composite video input through a side mini jack. All of these interfaces are side-mounted, so they stay accessible when the display is in portrait position.

Can it run digital signage without a PC or media player?

For simple content, yes. The built-in HTML5 support and BRAVIA Signage Free software can play HTML content, video and photos from a USB stick when it is inserted, so a separate set-top box, media player or PC is not required. For more complex scheduling or networked content, confirm your requirements with the SmartRooms Qatar team before ordering.

What wireless options does it include?

The display has integrated wireless LAN, Wi-Fi Direct and is Wi-Fi certified. Apple AirPlay and Chromecast Built-In let staff or visitors mirror content from a phone, tablet or laptop onto the screen. This is useful in a Doha office where a presenter wants to share a file without cables.

Can it be used for video meetings in an office?

It can. Google Meet can be installed from Google Play Store on the Android TV platform, and the display can be paired with a compatible webcam. Its 10W + 10W down-firing speakers suit small and medium meeting rooms. Confirm webcam compatibility with our team before purchase so the meeting setup works on the first day.

How do I stop visitors changing settings in a public lobby or bank hall?

Pro Mode lets you disable input and remote control functions, schedule on and off times, remove labels and block buttons to prevent tampering. You can store customised settings and copy them to other displays by USB flash memory, which helps when several units in a mall or bank need an identical setup.

What are the dimensions and weight for wall mounting?

Without its stand the display measures 1243 x 721 x 71 mm and weighs 15.7 kg. With the optional table-top stand it measures 1243 x 787 x 338 mm and weighs 16.6 kg. The VESA pattern is 300 x 300 mm. The Wall-Mount Adjuster is bundled depending on region. Have the wall and bracket checked during a site survey before fixing.

Can it be installed in portrait orientation for a corridor or kiosk-style setup?

Yes. The display can be installed in portrait or landscape orientation and can also be tilted at an angle. The side-mounted interfaces remain easy to reach in portrait position, which suits narrow corridors, lift lobbies and wayfinding points in Msheireb, Lusail or Al Sadd buildings where a tall screen is preferred.

What power consumption should a facilities manager expect?

The rated power consumption is 169 W, standby power is 0.5 W, and the EPREL on-mode figure is 71 kWh per 1000 hours. Power saving mode and dynamic backlight control are included. Actual consumption depends on content and brightness settings. Confirm the local electrical supply with our team when planning circuits for the installation.

Can a school or government office buy several units at once?

Yes. SmartRooms Qatar supplies multiple units against purchase orders (LPOs) and government tenders, including Monaqasat, with payment by bank transfer, cheque or purchase order. Settings built on one unit can be copied to the others by USB, which helps a school keep classroom displays consistent. Send the quantity and locations to request a quote.