Sony Digital Signage Current

FW-55BZ40L

Sony FW-55BZ40L 55-inch 4K HDR Professional Display

Screen size: 55"
Resolution: 3840 x 2160
Brightness: 700 nit
Operation: 24/7

Priceon request

QuotationWithin 1 working day

DeliveryConfirmed with your quote, based on stock

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Overview

The Sony FW-55BZ40L is a 55-inch 4K HDR professional display from the Pro BRAVIA BZ40L series, built for retail floors, corporate lobbies and classrooms. It delivers 700 cd/m² brightness, a 3840 x 2160 IPS panel and a Deep Black Non-Glare coating that reduces reflections in bright rooms. Four HDMI inputs, Pro Mode, 24/7 operation and 32GB on-board storage suit digital signage and meeting rooms across Doha and beyond. Request a quote for supply and installation.

What the FW-55BZ40L is built to do

The Sony FW-55BZ40L is a 55-inch professional LCD display in the Pro BRAVIA BZ40L series. It uses a 3840 x 2160 IPS panel with direct LED backlighting and frame dimming, and it is rated for operation 24 hours a day, 7 days a week. For organisations that keep screens running through opening hours, that duty rating matters more than the feature list of a consumer television.

Brightness and reflections in bright rooms

The panel is rated at 700 cd/m² and carries a Deep Black Non-Glare coating that pairs anti-glare treatment with low-reflection performance. In a reception area with large glazing, or a classroom with daylight from one side, the coating reduces the reflections that wash out dark scenes. The specification lists a 1200:1 contrast ratio and a dynamic contrast ratio of 600,000:1, while a viewing angle of 178 degrees horizontally and vertically keeps the picture readable for people seated off-centre.

For colour, the 4K HDR Processor X1 and TRILUMINOS PRO technology cover 92% of the DCI-P3 colour gamut, and the display supports HDR10, HLG and Dolby Vision. 4K X-Reality PRO upscales lower-resolution sources closer to 4K quality, and Motionflow XR 200/240Hz (native 50/60Hz) keeps fast-moving footage smoother, which matters for sports and promotional video.

Where it fits in Qatar

Retail and hospitality: a shopfront or hotel lobby in West Bay or Lusail showing offers and wayfinding. Built-in HTML5 support and USB-based BRAVIA Signage Free software let content play without a separate media player.
Education: a classroom or lecture room in Education City or a school in Al Wakrah, used for lessons and for wireless mirroring from teachers' devices through AirPlay or Chromecast.
Corporate meetings: a boardroom in The Pearl or Msheireb connected to a Google Meet session through a compatible webcam.

Connectivity, control and video walls

The side interfaces provide four HDMI inputs with HDCP2.3 on HDMI 1 to 4, two USB ports, one Ethernet port, a composite input, an analogue audio input and a digital audio output. Building systems can control the display over IP, RS-232C or HDMI-CEC, and open APIs simplify integration with other vendors' solutions. Pro Mode lets administrators disable inputs or remote control, schedule on and off times and block buttons on screens in public areas. For video walls, the Multi Display Setting app tiles several BRAVIA units together.

Planning the installation

The panel measures 1243 x 721 x 71 mm without its stand and weighs 15.8 kg, or 16.7 kg with the stand. It supports VESA mounting on a 300 x 300 mm pattern, and a Wall-Mount Adjuster is bundled in some regions for central mounting in portrait or landscape. A table-top stand is available as an option. Rated power consumption is 201 W, and standby draws 0.5 W. Before fixing a unit to a wall, arrange a free site survey with SmartRooms Qatar to check wall structure, cable routes and sightlines, and confirm room conditions such as heat near windows, because operating temperature limits are not listed for this model.

Ordering from SmartRooms Qatar

SmartRooms Qatar supplies the FW-55BZ40L with delivery to all eight municipalities of Qatar, professional installation and free site surveys. Quotations are usually issued within one working day. Schools, ministries and companies can order against a purchase order (LPO), and government tenders, including Monaqasat, are supported. Products are covered by the manufacturer's warranty. Request a quote with your quantity, room type and mounting method, and we will confirm the right configuration for your site.

Highlights

55-inch 3840 x 2160 4K IPS panel with direct LED backlight
700 cd/m² brightness with Deep Black Non-Glare coating
HDR10, HLG and Dolby Vision compatibility
Four HDMI inputs, two USB ports and one Ethernet port
32GB on-board storage with HTML5 and USB signage playback
Portrait, landscape and tilt mounting on 300 x 300 mm VESA

Estimated timeline

Quotation within 1 working day · delivery timing depends on stock availability, and we confirm it with your quotation.

Specifications

74 specifications · Source: manufacturer · checked Oct 2026

General Features9

Screen Size: 55"
Brightness (cd/m²): 700
Contrast Ratio: 1200:1
Dynamic Contrast Ratio: 600,000:1
Response Time (Gray to gray, Typical, ms): 8
Display Resolution (H x V, pixels): 3840 x 2160
HDR (High Dynamic Range) Compatibility: Yes (HDR10,HLG,Dolby Vision)
Aspect Ratio: 16:9
Portrait/Tilt Compatibility: Yes

Display Features12

Dimming Type: Frame Dimming
Display Device: LCD
Panel Type: IPS
Backlight Type: Direct LED
TRILUMINOS Display: TRILUMINOS PRO
Colour Gamut (DCI-P3): 92%
Picture Processor: 4K HDR Processor X1
Operation Time: 24/7
Deep Black Non-Glare: Yes
Haze (%): 47%
Viewing Angle (Right/Left): 178 (89 / 89) degree (CR >10)
Viewing Angle (Up/Down): 178 (89 / 89) degree (CR >10)

Video Specification3

Video Processing: 4K X-Reality PRO
Motion Enhancer: Motionflow XR 200/240Hz (Native 50/60Hz)
HDMI Signal: 4096x2160p(24, 50, 60Hz), 3840x2160p(24, 25, 30, 50, 60Hz), 1080p(24, 30, 50, 60Hz), 1080i(50, 60Hz), 720p(24, 30, 50, 60Hz), 576p 480p

Audio Specification2

Speaker Position: Down Firing
Audio Power Output: 10W + 10W

Professional Features6

Pro Mode: Yes
HDMI Auto Wake-Up: Yes
HTML5 Platform: Yes
Multicast/IPTV: Yes
Operating System: Android TV
On-board Storage (GB): 32GB

Network Specification3

Wi-Fi Direct: Yes
Wi-Fi Certified: Yes
Wireless LAN: Integrated

Convenience Features6

USB Playback Codecs: MPEG1:MPEG1 / MPEG2PS:MPEG2 / MPEG2TS (HDV,AVCHD):MPEG2,AVC / MP4 (XAVCS):AVC,MPEG4,HEVC / AVI:Xvid,MotionJpeg / ASF (WMV):VC1 / MOV:AVC,MPEG4,MotionJpeg / MKV:Xvid,AVC,MPEG4,VP8.HEVC / WEBM:VP8 / 3GPP:MPEG4,AVC / MP3 / ASF (WMA) / LPCM / WAV / MP4AAC / FLAC / JPEG
On Screen Clock: Yes
Sleep Timer: Yes
On/Off Timer: Yes
Chromecast Built-In: Yes
Apple AirPlay: Yes

Control Specifications3

IP Control: Yes
RS-232C Control: Yes
HDMI-CEC: Yes

Inputs and Outputs7

HDCP: HDCP2.3(for HDMI1/2/3/4)
Composite Video Input (s): 1(Side, Mini jack)
HDMI Inputs Total: 4 (4Side)
Analog Audio Input (s) (Total): 1 (Side Analog Conversion)
Digital Audio Output (s): 1 (Side)
USB Ports: 2 (Side)
Ethernet Inputs: 1 (Side)

Design Features3

Frame Colour: Black
VESA® Hole Spacing Compatible: Yes
VESA® Hole Pitch (W x H): 300 x 300 mm / 11 7/8 x 11 7/8 inch

Environment Specifications10

On-Mode Power Consumption (EPREL): 76 kWh/1000h
Power Consumption (in Standby): 0.5 W
Dynamic Backlight Control: Yes
Power Saving Mode: Yes
Rated Power Consumption: 201 W
Power Consumption (Networked Standby) (for Saudi Arabia only): 2.00 W (Wi-Fi) / 2.00 W (Ethernet) / 2.00 W (HDMI)
Power Consumption (Off Mode) (for Saudi Arabia only): Not applicable
Standby Mode Activated (Default) (for Saudi Arabia only): Within 4 hours
Power Consumption (in standby with all network ports connected) (for Saudi Arabia only): Less than 5.00 W
Wireless Network(s) On / Off Switch (Energy) (for Saudi Arabia only): To turn on / off Wi-Fi, press HOME / MENU button on the remote control, then select [Settings] - [Network and Internet] - [Wi-Fi].

Certificates1

EMC: Class-B

Measurements3

Dimension of TV without Stand (W x H x D): 1243 x 721 x 71 mm / 49 x 28 1/2 x 2 7/8 inch
Dimension of TV with Stand (W x H x D): 1243 x 787 x 338 mm / 49 x 31 x 13 3/8 inch
Dimension of Package Carton (W x H x D): 1362 x 840 x 160 mm / 53 5/8 x 33 1/8 x 6 3/8 inch

Weight3

Weight of TV without Stand: 15.8 kg / 34.9 lb
Weight of TV with Stand: 16.7 kg / 36.8 lb
Weight of Package Carton (Gross): 23 kg / 50.7lb.

Accessories2

Wall-Mount Adjuster (Bundled): Yes (Depending on Region)
Table-Top Stand (Optional): Yes (Depending on Region)

Further Information1

Product Information Sheet (Europe Only): https://eprel.ec.europa.eu/qr/1393011

Downloads

23 files from the manufacturer

Questions about FW-55BZ40L

What is the FW-55BZ40L designed for?

The FW-55BZ40L is a 55-inch professional display for indoor signage, lobbies, meeting rooms and classrooms that must run through the working day. Its 24/7 operation rating, Pro Mode settings and 700 cd/m² brightness suit a retail floor in Lusail or a corporate reception in West Bay. For many signage and presentation uses, it works without extra media hardware.

Will the screen stay readable in a bright reception area with large windows?

The panel is rated at 700 cd/m² and has a Deep Black Non-Glare coating that reduces reflections in rooms with strong daylight. Direct sunlight through glass can still wash out any screen, so position the display away from the glazing where possible. Manufacturer operating temperature limits are not listed for this model, so ask the SmartRooms Qatar team to check conditions before installing near glass in a Doha summer.

Does it play HDR content, and what resolution does it run at?

Yes. The FW-55BZ40L runs at 3840 x 2160 and supports HDR10, HLG and Dolby Vision. The 4K HDR Processor X1 handles picture processing, while 4K X-Reality PRO upscales lower-resolution sources closer to 4K quality. Its HDMI input accepts 3840x2160p at 24, 25, 30, 50 and 60Hz, so a team producing 4K promotional loops for a hotel or mall can connect a 4K player directly.

Which connections does it offer for laptops, players and control systems?

The side interfaces provide four HDMI inputs with HDCP2.3 on HDMI 1 to 4, two USB ports, one Ethernet port, a composite input, an analogue audio input and a digital audio output. For control, the display supports IP control, RS-232C and HDMI-CEC. A facilities team linking several screens to one building management system can choose the network or serial route that suits its design.

Can it run signage without a separate media player?

Yes. The display has built-in HTML5 support, so interactive signage can run without a set-top box, media player or PC. On-board BRAVIA Signage Free software plays HTML content, video and photos from a USB stick. A school in Al Wakrah could load a rotating timetable, or a retail store in Lusail could update offers by replacing files on a USB stick. The 32GB on-board storage leaves room for apps and signage files.

Can it be mounted on a boardroom wall, and how heavy is it?

The panel measures 1243 x 721 x 71 mm without its stand and weighs 15.8 kg, rising to 16.7 kg with the stand. It uses a 300 x 300 mm VESA pattern, and a Wall-Mount Adjuster is bundled in some regions. Before fixing a unit to a boardroom wall in The Pearl or Msheireb, SmartRooms Qatar recommends a free site survey to check wall structure, cable routes and sightlines to the seating.

Can it be used in portrait orientation for a wayfinding screen?

Yes. The specification lists portrait and tilt compatibility, and the Wall-Mount Adjuster allows central mounting in either portrait or landscape. The signal connections and other interfaces sit on the side, which keeps them accessible when the display is upright. For a wayfinding screen in a clinic lobby near Hamad International Airport, plan the cable route before mounting so the side ports stay reachable.

Is it suitable for video calls with teams abroad?

It can run Google Meet from the Google Play Store and works with a compatible webcam, so an office in Doha can join calls with teams abroad from the screen. Built-in Wi-Fi, Wi-Fi Direct, Chromecast and AirPlay support let staff share content from laptops and phones. The accessories listed for this model are the wall-mount adjuster and an optional table-top stand, so include a webcam and microphone in your quotation request if you need them.

How much power does it draw, and what does standby use?

The rated power consumption is 201 W, and standby draws 0.5 W. Power Saving Mode and Dynamic Backlight Control help reduce energy use, and the display supports on and off timers. For a school or ministry running screens for long hours, these figures help estimate running costs and check the electrical circuit before installation. The EMC rating listed for the model is Class-B.

How can a government entity or company in Qatar order it?

Request a quote from SmartRooms Qatar, which is usually issued within one working day. Ministries, authorities and companies can raise a purchase order (LPO), and government tenders, including Monaqasat, are supported. Payment can be made by bank transfer, cheque or purchase order. Delivery covers all eight municipalities, and professional installation and a free site survey can be arranged for the FW-55BZ40L. Products are covered by the manufacturer's warranty.