BenQ ST5504 · Price in Qatar

Name: BenQ Smart Signage ST5504 55-inch 4K Digital Signage Display
Brand: BenQ
SKU: benq-st5504
Availability: InStock

Overview

The BenQ ST5504 is a 55-inch 4K UHD signage display built for corridors, cafeterias, libraries and reception areas in schools and offices. It runs Android 14 with 4GB memory and 32GB storage, offers a 350-nit panel with 10-bit colour, and supports landscape or portrait mounting. Content is scheduled through X-Sign and devices are managed through DMS. Request a quote to confirm configuration and installation.

What the ST5504 does on a school or office wall

The BenQ ST5504 is a 55-inch 4K UHD signage display from the ST04 series, with a 3840 × 2160 panel. It is a viewing display rather than a touch screen, so it suits scheduled announcements, timetables and wayfinding on a wall, not writing or annotation. Its Android 14 platform runs content apps directly, backed by 4GB of memory and 32GB of storage.

Specifications that matter for a signage rollout

Panel: 1209.6 × 680.4 mm active area, 16:9 ratio, 10-bit colour depth and 8 ms response time.
Colour: 99% sRGB and 72% NTSC coverage (CIE 1976).
Operation: 18 hours a day, 7 days a week, with a typical backlight life of 30,000 hours.
Connectivity: two HDMI 2.0 inputs, two USB-A 2.0 ports, one 10/100 Mbps Ethernet port, one RS-232 input and a 3.5 mm earphone output.
Audio and control: two 12 W speakers and an IR sensor lock that blocks unauthorised universal remotes.
Power: AC 100-240V at 50/60 Hz, 71 W typical consumption, under 0.5 W standby, and ENERGY STAR certification.

Where it fits in Qatar

Three situations suit this model well. A private school in Al Wakrah fitting out corridors or a cafeteria can show timetables, announcements and menus on 55-inch screens managed from one office. A corporate reception in West Bay or Lusail can display welcome messages and meeting schedules during the Sunday to Thursday working week. A clinic or government service centre in Doha can show queue information and visitor directions in its waiting area.

Heat is the main environmental question. The rated operating range is 0°C to 40°C, while Qatari summers can push outdoor temperatures above 45°C. Install the ST5504 inside air-conditioned buildings, away from direct sunlight through windows, and confirm the site with the SmartRooms Qatar team before quotation.

What to plan before ordering

The panel measures 1234.2 × 706.7 × 58.9 mm and weighs 12 kg, or 17.4 kg in shipping packaging. It uses a VESA 400 × 200 mm mount pattern with M6 screws, but a wall bracket is not among the listed accessories, so the bracket is specified in your quotation. The box includes one 1.5 m HDMI cable, one 1.8 m RS-232 cable and one remote control. Schools ordering several units can issue a purchase order (LPO), and a free site survey helps confirm wall structure, cable routes and outlet positions.

Software for managing a fleet of displays

X-Sign creates, schedules and broadcasts content, sending real-time or scheduled announcements to all screens or to custom groups. DMS, the BenQ Device Management Solution, lets IT teams adjust settings and power schedules, update firmware, view analytics and bind new units by scanning their barcodes. InstaShare 2 supports wireless screen sharing from Google, Apple and Microsoft devices, and its AI Guardian feature blocks inappropriate images or videos from being shared. IT admins and session hosts decide whether sharing to the display is enabled.

Request a quote from SmartRooms Qatar for the BenQ ST5504. We supply to all eight municipalities of Qatar, offer professional installation, and usually issue quotations within one working day. The product is covered by the manufacturer's warranty.

Highlights

55-inch 4K UHD panel at 3840 × 2160 pixels
350-nit typical brightness with 10-bit colour depth
Landscape and portrait orientation support
Android 14 with 4GB memory and 32GB storage
Two 12 W speakers and IR remote-control lock
ENERGY STAR certified, 0°C to 40°C operating range

Estimated timeline

Quotation within 1 working day · delivery timing depends on stock availability, and we confirm it with your quotation.

Specifications

74 specifications · Source: manufacturer · checked Oct 2026

Panel14

Screen size: 55''
Panel type: ADS
Active area: 1209.6 × 680.4 mm
Aspect ratio: 16:9
Resolution: UHD 3840 × 2160 pixels
Response time: 8 ms
Color depth: 10-bit
Orientation: Landscape and Portrait
Operation hours: 18 hours / 7 days
Panel brightness (typical): 350 nits
Contrast ratio (typical): 1200:1
Dynamic contrast ratio: N/A
Color gamut: CIE 1976: 99% sRGB, 72% NTSC
Backlight life (typical): 30,000 hrs

Glass3

Germ-resistant technology: N/A
Anti-glare: N/A
Hardness: N/A

Touch screen3

Touch technology: N/A
Touch points: N/A
Touch response time: N/A

Connectivity16

HDMI (in | out): 2 × HDMI 2.0 | No
DisplayPort: N/A
USB-A: 2 × 2.0
USB-C: N/A
USB-B (for touch): N/A
3.5 mm Line in (1): N/A
VGA: N/A
3.5 mm Line out: Earphone × 1
OPS slot (for slot-in PC): N/A
Micro SD reader: N/A
Wi-Fi: N/A
Bluetooth®: N/A
S/PDIF out: N/A
Ethernet: 10 / 100 Mbps (Android) × 1
3.5 mm Line in (2): N/A
RS-232: 1 | 0

Built-in peripherals10

NFC sensor: N/A
Ambient light sensor: N/A
IR sensor: Yes
Motion sensor: N/A
Microphone: N/A
Speaker: 2 × 12 W
Camera: N/A
Air sensor: N/A
Subwoofer: N/A
Air Ionizer: N/A

Power3

ENERGY STAR®: Yes
Power: AC 100-240V 50/60Hz
Typical power consumption: 71 W

Physical5

Dimensions (W x H x D): 1234.2 × 706.7 × 58.9 mm(48.6 × 27.8 × 2.3 inch)
Shipping dimensions (W x H x D): 1386 × 845 × 140 mm (54.6 × 33.3 × 5.5 inch )
Weight (product I shipping): 12 kg | 17.4 kg (26.5 lbs | 38.4 lbs)
Mount (screws): VESA 400 × 200 mm (4 × M6 × 15L)
Pen Tray: N/A

Environment4

Operating temperature: 0°C ~ 40°C | 32°F ~ 104°F
Storage temperature: -10°C ~ 60°C | 14°F ~ 140°F
Storage humidity: 10% ~ 80% RH non-condensing
Operating humidity: 10% ~ 80% RH non-condensing

Software8

Whiteboarding: N/A
Wireless screen sharing: InstaShare 2
Device management: DMS
Account management: N/A
Flicker Free: N/A
Quick access tool: N/A
Broadcast system: X-Sign
Low Blue Light: N/A

Accessories4

Cables: 1 × HDMI (1.5 m | 4.9 ft), 1 × RS232 (1.8 m | 5.9 ft)
Wall mount: N/A
Pen: N/A
Remote control: 1

System4

GPU: G52 MC1
CPU: A73 × 4
Memory | Storage: 4GB I 32GB
OS: Android 14.0

Downloads

6 files from the manufacturer

PDF Datasheets benq-4k-smart-signage-st04-brochure.pdf 7.8 MB PDF Manuals & guides IH_EN_260519104241.pdf 14.5 MB PDF Manuals & guides RCUM_EN_250616103457.pdf 968 KB PDF Manuals & guides RS232 & LAN Command List_v1.00_Others_250327143214.pdf 488 KB ZIP Drawings & CAD · Opens on manufacturer site ST5504_Display Drawing_3.00_Others_251013131256.zip PDF Certificates & compliance ST5504_PCF_EN_250529083727.pdf 247 KB

Questions about ST5504

What is the BenQ ST5504 designed for?

The BenQ ST5504 is a 55-inch 4K signage display for showing announcements, timetables, menus and maps in schools, offices, hospitals and retail spaces. It is not a touch display, so visitors view content rather than write on it. Its 350-nit panel and 18/7 operation suit corridors and cafeterias in busy buildings where screens run for most of the working day.

Does the ST5504 support touch or whiteboarding?

No. The specification lists no touch technology and no whiteboarding software for this model. It displays content scheduled through X-Sign, and it can show another device's screen wirelessly through InstaShare 2. If a room needs staff or students to write or annotate directly on the screen, ask SmartRooms Qatar for a quotation on an interactive alternative.

Can the ST5504 be mounted in portrait orientation?

Yes. The panel supports both landscape and portrait orientation, which suits a vertical menu board in a cafeteria queue or a wayfinding screen beside a lift lobby. Set the display orientation to match your content, and use the VESA 400 × 200 mm mounting pattern. Confirm that the bracket you choose is rated for the 12 kg panel and the chosen orientation.

Can the ST5504 be installed outdoors or in unconditioned areas in Qatar?

No. The rated operating temperature is 0°C to 40°C, with humidity from 10% to 80% RH non-condensing, while summer temperatures in Qatar can exceed 45°C. Install the screen inside air-conditioned buildings, away from direct sunlight through windows. Confirm your exact location with the SmartRooms Qatar team before requesting a quotation.

What power supply does the ST5504 need in Qatar?

The power input is rated AC 100-240V at 50/60 Hz, a range that includes the 240V, 50 Hz mains supply used in Qatar. Typical consumption is 71 W, and standby consumption is under 0.5 W. Plan a power outlet close to each mounting point, and ask your electrician to confirm the socket type before installation.

How do we manage several ST5504 displays across a school campus in Doha?

Use DMS, the BenQ Device Management Solution. IT staff can adjust settings and power schedules, install firmware updates and view analytics from a central office. New units can be provisioned by scanning the barcode on the box or device, which binds each display to DMS automatically. This helps schools with screens in corridors, libraries and cafeterias keep every display current.

Which connection ports does the ST5504 have?

The display has two HDMI 2.0 inputs, two USB-A 2.0 ports, one 10/100 Mbps Ethernet port, one RS-232 input and a 3.5 mm earphone output. It has no HDMI output, so it cannot pass a signal on to a second screen. Wi-Fi and Bluetooth are not listed for this model, so a wired Ethernet connection is the stated network option.

Are the built-in speakers enough for school announcements?

The display has two 12 W speakers, which are suitable for short announcements and background audio in a corridor, cafeteria or reception area. A large sports hall or lecture theatre usually needs a separate public address system to reach every listener. A 3.5 mm earphone output is also available for individual listening.

How do we stop someone changing settings with a universal remote?

The ST5504 includes an IR sensor lock that blocks unauthorised access from universal remotes. This helps keep settings fixed in public areas such as hospital waiting rooms or bank halls. Keep the supplied remote control with your facilities team, and manage device settings centrally through DMS so that changes are made only by authorised staff.

How does the 55-inch size compare with other ST04 sizes?

The ST04 series is also offered in 43-inch and 65-inch sizes. The 55-inch model suits a meeting room wall, a school corridor or a reception area of moderate width. Long corridors or large halls where viewers stand further away may be better served by the 65-inch size. Choose the size based on the actual viewing distance in your space.

What space and weight do we need to plan for when mounting it?

The panel measures 1234.2 × 706.7 × 58.9 mm and weighs 12 kg, or 17.4 kg in shipping packaging. You need a wall bracket compatible with the VESA 400 × 200 mm pattern, and the bracket is not included with the display. A free site survey lets the SmartRooms Qatar team check wall strength and cable routes before the screen is fixed in a corridor or lobby.

Can government entities buy the ST5504 through a tender or purchase order?

Yes. SmartRooms Qatar accepts purchase orders (LPOs), government tenders including Monaqasat, and payment by bank transfer, cheque or purchase order. Send the quantity, mounting location and intended use, and we usually issue a quotation within one working day. The product is covered by the manufacturer's warranty.