LG DOOH Ads Software for Digital Signage Ad Sales

Overview

LG DOOH Ads is an ad server for digital out-of-home screens. It runs direct campaigns, programmatic private deals and open marketplace demand from one platform, and lets media owners set their own share of voice per screen. Hourly scheduled bookings and one dashboard for campaign status and revenue. Suited to malls, airports and hospital networks in Qatar that sell or manage screen ads.

Running ad sales across a screen network

LG DOOH Ads is an ad server built for digital out-of-home screens. Instead of running each type of ad transaction in a separate tool, operators manage direct campaigns, programmatic demand and in-house messages from one platform. It serves venue owners who host screens, media owners who sell inventory and advertisers who buy time on it.

The platform connects with DOOH-focused partners, so media owners can reach external ad networks without building technical integrations of their own.

Direct bookings, programmatic demand and share of voice

Direct sales follow contracts. Campaigns are booked hourly, and the system follows schedules and impression goals so delivery stays aligned with what the advertiser agreed. Its automated logic reviews real-time data to balance contract fulfilment against revenue.

Programmatic demand arrives through the Open Exchange, where several advertisers bid on unsold time without prior negotiation. Revenue from these ads is shared between the media owner and LG, and the amount varies with each advertisement. The Programmatic Private Marketplace is listed by the manufacturer for the US market only, so confirm regional availability with SmartRooms Qatar before planning around it.

Custom SOV (share of voice) is central to the platform. You decide how much of each screen goes to paid campaigns and in-house creatives. Programmatic settings filter creatives by language, set a minimum price for inventory and let you approve or screen ads before they play.

Reporting for venue owners, media owners and advertisers

A single dashboard shows campaign status, transaction details and revenue performance. Direct and programmatic campaigns both produce reports in raw data format, so finance teams can move the figures into their own spreadsheets or accounting tools.

Inventory can be defined by screen size, specification and venue. Each ad asset is tied to a specific combination of venue, display device and screen resolution, which prevents duplicated assets and keeps data consistent. Map-View and external data integration help group inventory into saved packages by location, venue or audience. Demographic audience segments need paid external data under a separate contract, and audience measurement through partner services carries additional fees that vary by country.

Where LG DOOH Ads fits in Qatar

A shopping mall in West Bay with screens across several floors can split its airtime between paid brand campaigns, tenant promotions and centre announcements, fixing the share of voice for each. Opening hours and car park notices stay on screen at the level management chooses.

A private hospital in Al Sadd with waiting-area screens could run health information and wayfinding messages alongside sponsored content, with a cap on how much time each sponsor receives.

A government authority offering advertising on its public screens could use the approval and reporting controls to keep creatives under review. SmartRooms Qatar supplies government bodies against LPOs and government tenders, including Monaqasat.

What to plan before you start

Start with a list of your screens, including sizes, resolutions and locations, because inventory rules depend on those details. Decide which ad types you will sell, how much airtime goes to in-house messages and who approves creatives. Confirm which displays and players your network uses, and ask which features are available for your model in Qatar.

Agree reporting needs with finance, and decide whether demographic data or audience measurement is worth its separate contract and fees. SmartRooms Qatar usually returns quotations within one working day.

Request a quote from SmartRooms Qatar with your screen count, venue types and planned ad formats, and we will prepare a quotation for your network.

Highlights

Direct, programmatic and in-house ads managed from one platform
Custom share-of-voice control for each screen
Hourly scheduled bookings with impression goal tracking
Open Exchange helps fill unsold ad inventory
Dashboard with raw-data reports for campaigns and revenue
Programmatic Private Marketplace listed for the US market only

Estimated timeline

Quotation within 1 working day · delivery timing depends on stock availability, and we confirm it with your quotation.

Specifications

Source: manufacturer · checked Oct 2026

The full specification and datasheet for this model are available on request; we send them with your quotation.

Downloads

0 files from the manufacturer

No downloadable files are listed for this model yet. Ask us and we will send the datasheet.

Questions about LG DOOH Ads

What is LG DOOH Ads?

LG DOOH Ads is an ad server for digital out-of-home signage. It lets venue owners and media owners sell and schedule advertising on their screens, handling direct campaigns, programmatic demand and in-house messages in one platform. Advertisers can book time by the hour, and every transaction is tracked in a single dashboard. It suits networks where screens earn revenue or carry paid messages.

Who is LG DOOH Ads designed for in Qatar?

It suits three groups: venues that host screens, such as shopping malls, hospitals and airports; media owners who sell time on those screens; and advertisers who buy it. A shopping centre in Msheireb with lobby and corridor displays, for example, can manage its own campaigns and centre notices from the same system used for paid inventory.

Does LG DOOH Ads support programmatic advertising?

Yes. The Open Exchange lets multiple advertisers bid on unsold time without prior negotiation, which helps reduce empty slots. Revenue is shared between the media owner and LG, and the amount varies per advertisement. The Programmatic Private Marketplace uses Deal IDs and pre-agreed terms, but the manufacturer lists it for the US market only, so confirm Qatar availability before relying on it.

What is Custom SOV and why does it matter?

Share of voice (SOV) is the portion of a screen's airtime given to a particular ad or message. Custom SOV lets you set that proportion yourself, so paid campaigns, in-house creatives and public announcements each get the share you choose. At a private hospital in Al Sadd, for example, you could cap sponsor airtime while keeping health information visible on screen.

Can in-house messages run alongside paid ads?

Yes. The platform serves facility information and public announcements with the same serving precision used for commercial campaigns. You can fine-tune SOV so internal messaging and paid content share each screen in the mix you approve. This is useful for a government building or school campus that needs notices on screen during the Sunday to Thursday working week.

How do scheduled ad bookings work?

Direct campaigns can be booked hourly. The system follows the schedule and impression goals set for each campaign, helping delivery stay aligned with the contract. The dashboard shows campaign status while ads are running, so a network team can check booked slots in an evening peak without keeping manual logs.

What reports does the dashboard provide?

The dashboard shows campaign status, transaction details and revenue performance. Direct and programmatic ads both generate reports in raw data format, so a finance team at an advertising company in Doha can import the figures into its own spreadsheets or accounting systems without re-keying them by hand.

Can I define inventory by screen size and resolution?

Yes. You can define ad inventory with detailed conditions, including screen size and specifications. Each ad asset is tied to a combination of venue, display device and screen resolution, which prevents duplicated assets. Before planning, record each screen's size, resolution and location so the inventory matches your hardware accurately.

Does the platform include external data and audience measurement?

Some features need extra arrangements. Audience demographic segments require external paid data integration and a separate contract. Audience measurement uses partner services that carry additional fees, and availability varies by country. Ask SmartRooms Qatar to confirm which external services can be used in Qatar before you agree on reporting requirements.

Is LG DOOH Ads suitable for government advertising sales?

It can be, for an authority that sells advertising on its public screens. Approval controls let you review creatives before they run, and reports give finance a clear record of revenue. SmartRooms Qatar supplies government bodies against LPOs and government tenders, including Monaqasat, and quotations are usually returned within one working day.

What should I confirm before requesting a quote?

Confirm your screen count, sizes, resolutions and locations, the ad types you plan to sell, and which displays and players are in use. Ask whether the features you need, including the Programmatic Private Marketplace, are available for your model in Qatar. Availability may vary by model, so the quotation should reflect your exact setup.

Is LG DOOH Ads a display or hardware?

No. LG DOOH Ads is a software platform for managing ad sales and delivery, not a screen. It is listed under digital signage software in the LG Business Cloud series. Displays are still needed to show the ads, and SmartRooms Qatar can also quote suitable displays on request.