MagicINFO

What MagicINFO 9 does for a signage network

MagicINFO 9 is Samsung's content management software for digital signage. It does not replace the screens on the wall. Instead it decides what each screen shows, when it shows it, and whether the screen is healthy. Content creation, publishing, monitoring, device control and data reporting sit on one platform, so an IT team or facilities team does not need separate tools for each task.

Three components, one workflow

The platform is built from three parts that work together. Author is where content is built, using tools that do not require a specialist design background. Server manages scheduling, playlist arrangement and distribution to the screens. Player runs the content on each display and is designed to play nearly any format without external software or hardware, which keeps a multi-screen rollout simpler to maintain.

Remote control and device health

From a single management console, administrators can change display content, access hardware settings and troubleshoot faults without visiting each site. Device health checks report on the condition of each display, and firmware updates can be targeted to chosen devices rather than applied across the whole fleet at once. Where your organisation already runs a central management tool, MagicINFO 9 is able to sync with it.

Proof of play and sales results

MagicINFO Insight gathers proof-of-play history from multiple displays and turns it into performance reports. The dashboard includes custom 3D charts that show the return on each piece of content, which helps a marketing team justify a budget with figures rather than impressions. When sales data is uploaded, the platform compares what played against what sold, so content that is not working can be changed while the campaign is still running.

Security standards Samsung cites

Samsung states that MagicINFO holds ISO 27001 and ISO 27701 certifications, the information security and privacy management standards it chose for the platform. Organisations in Qatar that handle sensitive information, such as government bodies, banks and hospitals, should still check the current certificate documents with their own security team before approval.

Where it fits in Qatar

• A hotel in Lusail running one schedule across lobby, restaurant and conference screens, with event listings updated from a single template.
• A shopping centre in West Bay scheduling promotions by store and checking them against sales data after each campaign.
• A government authority in Msheireb publishing bilingual Arabic and English visitor information, with content changed centrally during the Sunday to Thursday working week.

What to plan before you order

Start with the screens. Confirm with the SmartRooms Qatar team which display models will be managed through MagicINFO 9 at each site. A free site survey helps map where each screen sits, how it connects to your network, and who will manage it. Multi-site projects are often ordered on a purchase order (LPO), and an education group ordering screens for several campuses can receive one quotation covering all of them.

Planning a managed screen network? Request a quote from SmartRooms Qatar and tell us how many sites and displays you need, and whether your team already runs a management system.